REBOOT Podcast Episode 4 - Cannes Special
Circulation of European films: youth preferences and Latin American markets
Is the film industry ready for the next generation? This episode is part of our special issue series on strategies to enhance European film competitiveness.
We explore research insights from the REBOOT project revealing how young audiences across Europe are reshaping cinema. Based on insights from over 4,500 young people, the findings point to digitally fluent, inclusive audiences drawn to stories of otherness and cooperation rather than old hierarchies. Yet European cinema still struggles to reach global markets, with just 1–3% market share in parts of Latin America despite streaming availability.
We take a look at the global cinema through the lens of the REBOOT project insights on the circulation of European films, the evolving preferences of young audiences and the untapped potential of Latin American markets.
The good news? Change is happening. From gender-balanced production models to innovative use of digital platforms, new strategies are opening doors. These exchanges were conducted in collaboration with CAACI Iberoamérica at the Cannes Marché du Film - Festival de Cannes.
Listen now
#RebootEFI #RebootPodcast #Europe #Cinema #FilmIndustry
Is the film industry ready for the next generation? This episode is part of our special issue series on strategies to enhance European film competitiveness.
We explore research insights from the REBOOT project revealing how young audiences across Europe are reshaping cinema. Based on insights from over 4,500 young people, the findings point to digitally fluent, inclusive audiences drawn to stories of otherness and cooperation rather than old hierarchies. Yet European cinema still struggles to reach global markets, with just 1–3% market share in parts of Latin America despite streaming availability.
We take a look at the global cinema through the lens of the REBOOT project insights on the circulation of European films, the evolving preferences of young audiences and the untapped potential of Latin American markets.
The good news? Change is happening. From gender-balanced production models to innovative use of digital platforms, new strategies are opening doors. These exchanges were conducted in collaboration with CAACI Iberoamérica at the Cannes Marché du Film - Festival de Cannes.
Listen now
#RebootEFI #RebootPodcast #Europe #Cinema #FilmIndustry
